I’m Terribly Sorry is a virtual reality video set in a dystopian British urban landscape filled with oversized Union Jack-emblazoned tourist merchandise. Several privileged city dwellers approach the user, each of whom has a large smartphone for a head. Initially benign and apologetic, they tell convoluted stories and attempt to elicit money, with their protestations soon becoming more sinister.

The video is intended to be viewed through a VR headset, however there is a link on this page to a video capture of the experience.

Produced in collaboration with Werkflow.

Commissioned by Zabludowicz Collection in partnership with Arsenal Contemporary.